Brand. The Blue wordmark, symbol, app icons and colours, for press and partners.

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Wordmark

Lowercase, set in Outfit Bold with a perfect-circle b. Use it in one colour.

Blue wordmark, cyan
CyanSVGPNG
Blue wordmark, slate
SlateSVGPNG
Blue wordmark, white
WhiteSVGPNG

Symbol and app icons

The circle is Blue’s symbol: the app icon, the favicon and avatars.

Blue symbol
SymbolSVGPNG
Blue app icon, light
LightSVGPNG
Blue app icon, cyan
CyanSVGPNG
Blue app icon, dark
DarkSVGPNG

Colour

Blue #00a0d2

The symbol, the wordmark, actions.

Slate #172b36

The wordmark on light backgrounds, text.

Paper #f7f9fa

Backgrounds.

Type

Outfit Bold

The wordmark only. Its b is redrawn with a perfect circle.

Inter

The product, the website and everything else.

Usage

  • The wordmark is always one colour.
  • The circle stands on its own. Never place it beside or inside the wordmark.
  • Do not redraw, stretch, outline or add effects to either mark.
  • Leave clear space around the wordmark at least the width of the b’s circle.